Jelmar is a concept driven storyteller, with an obsessive eye for detail and great knack for actors direction. After a kick-start in advertising, when his Femme-o-matic film for vindeenlief.be won him a Young Director Award at the Cannes Lions (and was named best viral on Dutch Public Broadcast), Jelmar has worked back-to-back. While honing his craft Jelmar shot many and varied films in his own country, followed by the rest of Europe for brands like Vodafone, McDonald’s, Ford, Bavaria, Renault, Audi, Sixt, Amstel, The Dutch Government and many more.

Fun fact: Jelmar’s debut short film 'For a few marbles more' was selected for 240 festivals in 57 countries and received a whopping 41 awards. It’s the most selected and awarded Dutch (short) film ever.